Writing a property listing buyers can assess

Build the description around verifiable facts: location, area definition, layout, condition, charges and handover. Use clear language rather than unsupported “once-in-a-lifetime” claims. Keywords are useful when they accurately describe the property and answer buyer questions.

Practical steps

1. State net and gross area where available and identify the basis
2. Explain included fittings and any outstanding work
3. Recheck price, availability and contact details whenever updating

General guidance. Consult qualified professionals on legal, financial and technical matters specific to your transaction.